The Mayor's Office of Economic Development initiates, advances plans and follows through on all actions that lead to smart economic growth throughout the City. With Clear vision of the City's vast potential, and a "can do" culture, success measurements are new development, and redevelopment projects, increased assessed valuation, job growth with higher paying jobs and an underlying focus on downtown. Specifically, we will achieve an urban core with increased services, restaurants, businesses, entertainment options and new residents in a thriving downtown while still maintaining the unique character of our City. After all, "Aurora is Open for Business".