Vision & Mission Statements

Vision Statement


The City of Aurora exists to provide municipal services through efficient, effective, and progressive governance allowing individuals, families, and businesses the opportunity to thrive in a friendly, safe, and dynamic environment. By maintaining trust, respect, and accountability in its day-to-day operations, the city will build on its strengths and creativity.

Mission Statement


Over the next 1 to 3 years, the City of Aurora will:
  • Advance the safety and security of all segments of our community
  • Build our community image and engender a fuller public appreciation of the city's value
  • Establish measurable performance indicators and communicate progress to the public
  • Focus on revitalizing our established neighborhoods while continuing downtown development
  • Increase the overall satisfaction of our residents, consistent with our vision of the future
  • Measurably improve the delivery of public services and make a strong commitment to increasing levels of customer service
  • Retain and attract quality businesses and commerce segments to support our local economy
  • Upgrade our public facilities to better serve the needs of the community